WordPress (SEO + Social Media)

WORDPRESS + SEO + SOCIAL MEDIA

Faizan Digital Institute’s meticulous WordPress Web Development course will help you realize WordPress’s full potential. This course is designed for anyone who wants to construct, setup, and manage dynamic websites using WordPress. From fundamental concepts to sophisticated approaches, you will learn how to develop adaptive, user-friendly websites that match current requirements. Learn how to speed up your website by changing themes, adding plugins, and using effective SEO methods. The course also covers social media marketing strategies for efficiently promoting your WordPress websites. Whether you are new to web development or want to enhance your skills, this course will teach you the knowledge and tools you need to excel in WordPress web development.

Join Faizan Digital Institute to become a WordPress expert. Learn how to create, customize, and maintain dynamic websites. Our program teaches responsive design, social media marketing, and SEO tactics. Begin your adventure to master WordPress and explore new employment opportunities. Your route to success starts here.

Course Overview:

WordPress web development is the process of creating and customizing websites with the WordPress content management system. WordPress, one of the most popular website-building platforms, provides adaptability and capability, allowing developers to create anything from basic blogs to big e-commerce sites. Its user-friendly interface makes it accessible to both new and experienced developers, and a large library of themes, plugins, and tools offers limitless customization and capability.

Key Features of WordPress + SEO + Social Media Marketing Course

Comprehensive Course Structure

Hands On Learning

Expert Instructions

Custom Theme Development

SEO and Social Media Marketing

Plugins Installation

Custom with Elementor Pro

Industry Base Skill

Certifications

Learning Module

WORDPRESS OUTLINE

WordPress Foundation
  • Overview of WordPress.
  • WordPress Installation
  • Activating WordPress themes.
  • Starter Theme with Child Theme
  • WordPress Theme Directory Structure.
  • Widgetinzing Themes
  • WordPress Permalinks.
  • Downloading and Activating WordPress Plugins
PHP for WordPress Plugin Development
  • Fundamentals, Conditional Statement
  • Loop, Functions, and Arrays
  • Object-Oriented Programming with PHP
MySQL Database for Plugin Development
  • Database Basics
  • Database Designing
  • Create, Retrieve, Update, and Delete (CRUD) operations.
Introduction to WordPress Plugins
  • What is a plugin?
  • Available Plugins
  • Advantages of Plugins
  • Installing and managing plugins.
Plugin Foundation
  • Creating a Plugin File
  • Sanity Practices
  • Header Requirements
  • Determining Paths
  • Activate/Deactivate Functions
  • Uninstall Methods
  • Coding Standards
Hooks
  • Actions
  • Filters
  • Using Hooks from Within a Class
  • Creating Custom Hooks
  • How to Find Hooks
Integrating in WordPress
  • Adding Menus and Submenus
  • Creating Widgets
  • Meta Boxes
  • Keeping It Consistent
Internationalization
  • Internationalization and Localization
  • Creating Translation Files
Plugin Security
  • Securing Your Plugin
  • User Permissions
  • Nonces
  • Data Validation and Sanitization
  • Formatting SQL Statements
  • Security Good Habits
Plugin Settings
  • The Options API
  • The Settings API
  • The Transients API
  • Saving Per-User Settings
  • Storing Data in Custom Tables
Users
  • Working with Users
  • Roles and Capabilities
  • Limiting Access
  • Customizing Roles
HTTP API
  • HTTP Requests & Response
  • Making HTTP Requests using PHP
  • WordPress HTTP Functions
  • Read JSON Data from a Remote API
  • Sending JSON to a Remote API
The shortcode API
  • Making Shortcodes
  • Shortcode Tips
  • Integrating Google Maps
  • More Shortcode Quick Ideas
Extending Posts with Metadata, Custom Post Types, and Taxonomies
  • Creating Custom Post Types
  • Using Custom Post Types
  • Post Metadata
  • Creating custom taxonomies
  • Using custom taxonomies
JavaScript, JQuery, and Ajax in WordPress
Cron
  • What is Cron?
  • Scheduling Cron Events
  • True Cron.
  • Practical Applications of Corn
The Rewrite API
  • Why Rewrite URLs
  • How WordPress Handles Queries
  • Practical Usage of Rewrite API
Debugging and Optimizing
  • Debugging
  • Error Logging
  • Caching
Marketing Your Plugin
  • Choosing a License For Your Plugin
  • Submitting to wordpress.org
  • Getting your Plugin Renowned

SEARCH ENGINE OPTIMIZATION (SEO) OUTLINE

Section 1
Overview of Search Engine Optimization
  • What is SEO SEARCH ENGINE OPTIMIZATION?
  • History (Google, Bing, Yahoo, Ask, Baidu, etc.)
  • Development & Growth of Search Engines in a Cyber
  • Type of Marketing
  • Pull Marketing
  • Purpose of SEO
  • How Google’s Search Engine Works
  • Basics of SEO
  • Terminology Cycle of Search Engine (How its Works)
  • Table of SEO Success Factors
  • What is ranking on Google?
  • Advantages of high Ranking
Section 2
  • What are keywords?
  • Purpose of keywords in Website’s marketing
  • Uses of Keyword
  • Researching Tools
    (Search Volumes, Competition, Business Priority)
  • Keyword Planner tool And other 3rd part online tools and Desktop Application
  • Mapping Keywords to Website Pages
  • Segregation of High and Low priority Keywords
  • Primary Keywords
  • Secondary Keywords
  • LSI Keywords
  • Competitive Keywords Also
  • Create an Excel File of keywords
  • Uses of formulas to get find the best and main (Business matching keywords)
Section 3
  • What is On-Page SEO?
  • Two types of SEO = “On-Page” & “Off Page”
  • Basics of HTML –
  • Designing How to use Keywords
  • Whole keyword report in On-Page SEO?
  • URL, Meta, Title, Description, Hi, and other headings
  • Algorithm of How to use keywords on a
  • Website’s Page
  • Which types of Images are used on the page?
  • ALT in the Images
  • Crawling & Indexing
  • Difference between Crawling and Indexing
  • XML & HTML Sitemaps, How to make it? Robots.txt
  • Purpose of that file!
  • Algo of Robots file best practices
  • Anchor Text
  • Fundamental of Anchor Text
  • Complete a Case study of Anchor Text
  • Internal Linking
  • How to prioritize the other web pages?
  • Analyze with the Tools
  • Google Search
  • Console & Bing Webmaster
  • UI and UX according to SEO
  • Who makes friendly web design & architecture?
  • Thinking of good UI and designing a website
  • How to show your content and where?
  • Cross Connection of UI of SEO > Bounce Rate
Section 3
  • URL Architecture
  • Page Speed Analysis
    (GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)
  • Test and improve page speed
  • Mobile web crawling
  • Structured data usage & optimization
  • AMP configuration
  • Check to index
  • Make sure important resources are crawl_able
  • Audit internal links
    Review your sitemap
Section4
  • Link building (off-page SEO)
  • What is link building?
  • Purpose of backlinks?
  • Types of Backlinks
    TLD & CCTLD
Section 5
  • Link Building (off-page SEO)
  • Normal “BL” (.com)
    Ranks (singles, measurement, check, and balance)
  • How to prioritize the Backlinks?
  • According to Google
    Keyword Ranking
  • Competitor Research
Section 6
Local SEO
  • SEO Strategies for Localized Businesses
  • Social Media Backlinking and Marketing (Quora, Twitter, LinkedIn, Facebook, Google+, Pinterest)
  • Online Reputation Management
  • Targeted Audience Strategy
  • Lead Generation for Local Audience
  • Local SEO (by Category, Niche, Products, Services, etc.)
  • (Schema for Addresses, Local Keywords, Local Websites)
Section 7
Audit Report
  • Who analyzes and measures the detailed Website Audit?
  • Reporting for Client
  • Find the Web Development Bugs according to the
  • Google SEO Standers
  • Algorithm updates
  • What is Google’s Algorithm?
  • Purposes of Algorithms?
  • Search Algorithm
  • Overview HTTPS:
    There are the Top following Google ML (machine learning)
Section 8
SEM (Search Engine Marketing)
  • AdWords – google’s PPC (sem)
  • What is SEM?
  • What is the Google Award?
  • Types of SEM?
  • Ads-making Fundamentals
  • Understanding Ad Position, Ad Auction Ad
  • Rank & Ad Formats, bidding
  • AdWords
  • Terminologies and Strategy
  • Understanding of Account
  • Google dashboard understanding)
Section 9
Campaign Creation – AdWords
  • Cost-Per-Click (CPC)
  • Cost-Per-Impression (CPM)
  • Bid Strategies – Bidding
  • Cost-Per-Acquisition/ (CPA)
  • Keyword Targeting & Strategy
  • Enhanced Cost-Per-Click (ECPC)
  • Keyword Match Types – Broad Phrase,
  • Broad Match
  • Modifier, Exact, Negative
  • Keyword Performance high conversion
Section 10
Display Advertising
  • What are Display Ads (PPC, CPM)
  • Purpose and Advantage of Display
  • Ads Mapping
  • Marketing Objectives to Display Ads
  • Marketing Objectives
  • Targeting Methods of Ads
  • Advanced Targeting Methods
  • Display Ad Formats & Tools
  • Remarketing of SEM (Ad words)
  • Reports & Optimizing Display Campaigns
Section 11
Video Paid Ads
  • Video Paid Advertising
  • AdWords Video Ads
  • The platform of Video Ads YouTube, In-stream,
  • Video Discovery Ads, Bumper Ads
  • How to create video ads
  • Creation of Call-to-Actions
  • Overlay Ads
  • How to Optimising Video Ads
  • Reporting of ads,
  • YouTube Analytics for Video Ads
Section 12
Shopping Advertising (paid)
  • What are Google Shopping Ads?
  • What are Product Listing Ads?
  • Who makes these ad formats?
  • Where do they appear on Google?
  • What do Shoppers on the Internet do?
  • Requirements for Advertising
  • Create a Shopping Campaign on Google AdWords
  • Google Shopping Set Retailers up for Success
  • Features of Google
  • Shopping Why PLA?And the Path to Create PLA Ads
  • Merchant Centre Steps
  • Complete reporting and track performance and Optimize the Campaigns

SOCIAL MEDIA MARKETING

Integrated Strategies:

Use social media marketing and WordPress to promote websites.

Platform Optimization:

Platform optimization entails tailoring content for platforms such as Facebook, Instagram, and Twitter.

Engagement Techniques:

Increase audience engagement and drive traffic with social media.

Content Scheduling:

Write and schedule engaging social media posts.

Analytics:

Monitor and evaluate social media performance to enhance strategy.

SCOPE OF WORDPRESS

IN FREELANCING:

WordPress development presents vast opportunities in the freelancing landscape due to its widespread use and versatility. Here are key aspects that highlight the scope of development for freelancers:

High Demand for WordPress Websites
  • Small businesses, bloggers, e-commerce stores, and large enterprises all use WordPress, creating a consistent demand for skilled WordPress developers.
  • The platform powers over 40% of all websites on the internet, ensuring a continuous stream of potential clients.
Global Market Reach:
  • Upwork and Fiverr are freelancing platforms that connect developers with clients worldwide, boosting their market reach.
Affordable Entry Barrier:
  • WordPress development is affordable due to its low cost and simple learning curve, which are supplemented by a wealth of tools and community assistance.
Evolving Technology and Trends:
  • New WordPress upgrades and features enable freelancers to specialize and stay ahead of the competition.
Networking and Community:
  • The vibrant WordPress community offers forums, meetups, and conferences for networking and ongoing education.
Custom Solutions for Various Industries:
  • Freelancers can focus on industry-specific WordPress solutions, creating a specialized market and attracting ideal clients.

IN LOCAL MARKET

High Demand for WordPress Websites

WordPress developers are in high demand among small businesses, like stores, restaurants, and service providers, that require professional websites.

Customization and Localization

WordPress allows for easy customization and localization to meet the specific needs of the local market.

Affordable Solutions

WordPress solutions that are reasonably priced appeal to small enterprises with limited resources.

Networking and Referrals

Building a local network through community activities and referrals might help freelancers get more business.

Support for Local SEO

WordPress’s SEO tools can assist firms in gaining local customers.

Educational Opportunities

Offering WordPress training and workshops to local business owners and developers generates additional revenue and strengthens community ties.